In May 2017 tml Partners co-hosted a roundtable discussion bringing together CMOs and Marketing Directors from a variety of professional services firms. The debate centred on the changing priorities of the CMO and specifically how branding is evolving within the industry.
We were joined by Jamie White, founder of branding agency Overture London, who began a provocative debate by outlining the importance of challenging the status quo when it comes to branding a professional services firm.
The debate honed in on the need for brand purpose and strong leadership, the impact of technology, as well as growing industry trends of over-investment in both thought leadership and internal communications.
We are pleased to share the key findings of this event – please download the full event report here.
This event followed on from our earlier white paper on the priorities of the professional services CMO with commentary from marketing leaders across the sector on brand, content strategy, key account management and the impact of technology. You can download this report here.
For more information, please contact Charlie Green.