In our series of 90 second interviews with marketing leaders we uncover career highlights alongside tips and learnings from some of the industry’s most successful marketers. This interview is with Maria Hall, Chief Marketing & Business Development Officer at Mewburn Ellis, a top tier Attorney firm specialising in intellectual property.
What is the best piece of career advice you’ve ever had?
Do something you love, you’re a long time working. Figure out your endgame, trust in yourself and your abilities and work out a plan to achieve your goals.
What has been the most influential impact on your leadership career and why?
Always trying to treat people the same way I would like to be treated myself. I find that earns the respect and trust of your team because it shows you value them. This approach in my experience creates a loyal, hard working and therefore effective team, which in turn creates success and job satisfaction for everyone.
What career advice would you now give to yourself 10 years ago?
Trust that you are good at what you do and that because you find something straight forward doesn’t mean everyone else does or that it’s easy. Also to believe that you can have a family and be a good mum and still maintain a rewarding career and operate at a senior level, but not to expect it to be easy to do or come by and realise that you will have to be the one to make it happen.
What is the biggest challenge you think you and your industry peers will face in the next five years?
For the legal sector it’s about just how fast the world is changing and therefore impacting our clients and their needs. You then have to work with your partners to make them see this and move your business forward fast enough to leverage the opportunities these changes bring – this is tough because the legal sector doesn’t like change. For the marketing sector in my opinion it’s about understanding how your target audiences are changing in the way they research and buy services and the new technologies and approaches that you have to be on top of to stay in the game – the old rules don’t apply anymore and you have to learn fast and keep innovating to keep pace!
What’s the toughest interview question you’ve ever asked or been asked?
What makes you think you’re good enough to work for us? I was asked that – I don’t ask it! The answer is all about confidence and experience and that simply comes with age!
Who is your business hero and why?
My nanna. She survived a war, raised a family, ran a shop, a pub and a shoe factory and no matter what happened to her she picked herself up, dusted herself off, put her lipstick on (very important) and got on with it. Her and my grandpa had a big impact on their local community and have a street named after them! I always think of her when times are tough and put my lippy on and get on with it!
What’s your favourite App?
Yolt – it enables me to have all my bank accounts / credit cards together and monitor spend and track against budgets. My life is so hectic these small things make a difference to me! I know that’s boring!